Amnesty International

Photography by Ron Timehin. Images used in OOH, PR, Website and Social Media.

 This Pride season, Amnesty International is calling time on performative allyship with a bold new campaign that asks: What does it really mean to be an ally? 

At the heart of the campaign is a rainbow bracelet—more than a colourful accessory, it’s a symbol of solidarity and allyship. Unlike brands that simply ride the Pride wave, supporters who donate to Amnesty International receive the bracelet as a mark of their commitment to advancing LGBTQ+ and human rights worldwide.