Disney: Mickey & Friends, The Power of Friendship

Disney, MediCinema and WWS partnered for International Friendship Day.

The campaign aims to spread awareness of Disney’s non-profit partner, MediCinema.

MediCinema is a registered UK charity that builds and runs state-of-the-art cinemas in NHS hospitals, accommodating hospital beds, wheelchairs and equipment. It works to progress patient resilience and recovery and improve wellbeing and quality of life through the power of film and the shared cinema experience. During their stays in hospital, patients, families, and carers can see the latest releases as well as silver-screen classics for free and get a much-needed break from the wards.

Taking inspiration from the sensational six, Mickey Mouse, Minnie Mouse, Donald, Daisy, Pluto and Goofy, the series represents a truly diverse range of friendships including mother and child, siblings, colleagues and long-standing friends as well as the different types of friendships that exists in unique forms.

Photographer, filmmaker and cultural curator, Misan Harriman, released the first portraits in the highly anticipated, Mickey & Friends: The Power of Friendship photography series. Harriman has captured a star-studded line-up including Leigh Anne Pinnock, Laura Whitmore, Sabrina Elba, Naomi Scott, Ella Balinska, Reggie Yates, Rochelle Humes, Olly Murs, Lila Moss, Nicola Adams, HRVY and Damson Idris. The stars were photographed with their friends and loved ones to portray moving, powerful tales of friendship inspired by Mickey & Friends.

Ron Timehin was appointed to direct the accompanying videos that would later showcase in the virtual gallery, which can be found here.

https://thepoweroffriendship.l8h.eu/